![]() On a comparable basis, the retailer’s digital sales rose 43 percent in the period to represent 25 percent, or an implied $538 million, of $2,153 million in total revenues. News of Footaction’s eventual extinction as a retail athletic nameplate came as Foot Locker announced strong Q1 results, fueled by triple-digit sales gains in March and April, a significantly less promotional environment, federal stimulus checks and tax refunds in customers’ pockets and a gaining digital business. Later adding, “We can share that the profitability and productivity of Footaction trails the (FL) portfolio.” Last year, Foot Locker changed some Footaction banners to Foot Locker nameplates in Los Angeles and saw store productivity improve, FL Chairman and CEO Dick Johnson confirmed last week. FL, which acquired the nameplate from bankrupt Footstar in May 2004 for $226 million, positioned Footaction as lifestyle-oriented counterpart to its Locker banners and most often located them in urban markets.īut in recent years as the performance and lifestyle athletic footwear markets have converged, Footaction has largely underperformed for its parent. Stay tuned to and for all the latest information on Jordan Brand and Flight 23 at Footaction.Foot Locker is parting ways with its Footaction business, converting approximately one-third of the 231 doors to Foot Locker or Champ Sports banners with expanded women’s, kids’ and apparel offerings and letting leases on the remaining locations expire over the next two years. I’ve been excited about this for a long time, and it’s even crazier than I would have thought,” said Carmelo Anthony after getting his first look at the store.ĭedicated to helping athletes take flight with the best in performance footwear and apparel, Flight 23 will feature the widest assortment of Jordan footwear and apparel, including regular retro drops and the latest performance product, such as the Melo M10 Black History Month, available starting today. “This is like Jordan’s house in New York. The night before the grand opening, Earl Thomas and Carmelo Anthony stopped by for a sneak peak. Members of the Jordan family and celebrity fans of the brand in town for the weekend’s big game stopped by the store-and they were just as excited to get their first look at the space. The store’s centerpiece is a spectacular, custom “23” chandelier made of 340 individual gold Jumpman logos.Ĭonsumers weren’t the only ones eager to experience Flight 23. “Through our partnership with Footaction, we’ve created a retail experience that not only pays homage to where Jordan Brand has been, but also speaks to our vision for the future.”Īs consumers filed into the store, they were immersed in the style that all have come to expect from Jordan Brand – elephant print walls that nod to the Air Jordan III and flooring emblazoned with the retro “Wings” logo - alongside modern interactive video displays. ![]() “With Flight 23, we’re thrilled to bring the Jordan Brand vision to life in three-dimensional form, only steps from where Michael himself experienced some of his finest moments as a player,” said Miller. Consumers were greeted by a product-first design, blending the feeling of high-end sport with premium menswear boutique. Once inside, each consumer received a personalized shopping experience led by their own Footaction team member to assist with shopping and provide a tour of the store. Jordan fans and sneaker enthusiasts braved the cold weather and formed long lines beginning Friday for a chance to be among the first to tour Flight 23 and shop the wide assortment of Jordan footwear and apparel. ![]() The group untied a pair of giant shoelaces to signify the opening of the store, welcoming hundreds of fans lined up at the store on West 34th Street. This morning in midtown Manhattan, Jordan Brand president Larry Miller, Footaction CEO Jake Jacobs and filmmaker Spike Lee officially welcomed the first consumers to Flight 23 at Footaction. AND1: The Best Shoes of a Legendary BrandĬonsumers, athletes and celebrities join the Jordan Brand and Footaction for first look at new store.Best Basketball Shoes for Power Forwards.Best Basketball Shoes for Small Forwards. ![]()
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